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How to Create Local Website Marketing Assets For Your Franchisees
Many franchising companies offer support to franchisees in the area of local website marketing. Many franchisees don’t know how to start a local business website. These people will find that the franchisor can offer helpful guidance by providing templates for local websites that can help in creating a strong local presence. However, some of the franchisors' services may not be worthwhile if you consider how much it will cost to create a local web site.
For example, when you create local website marketing, you may discover that your franchisee has created a website that has little content. Search engines such as Google or Yahoo may not be able to index the pages because they are designed in a way that makes their pages difficult to index. This problem can be compounded for users who use windows internet. Files larger than 500 MB are not accepted by most servers.
This means that you will not be able to upload these websites using FTP. Instead, you will see an error message saying that the server cannot read the file. If you go to the website, however you will find that it is just a blank browser and that you cannot do anything to alter this. This is because there is no uploaded file that exceeds the 500MB file limit that all windows server are capable of accepting.
A common problem for those who want to create local website marketing via FTP is that they upload files without approval or even notice. You must have permission to upload your files in order to create local SEO Optimizations. This can include Meta tags and directory submission. In many cases, the franchisor will provide a method for you to obtain permission. Unfortunately, in most cases, these Franchisors do not allow user access to file properties until the file has passed a form of approval review. These Franchisors may instruct you to save the file and then send it to their directory servers to be listed on their search engines.
Windows systems can make it difficult to upload file exceeds. The window you see might be completely different from the one on your home page. Windows uses a local server to upload files exceeds. Files are always sent to this server first. When you view the web page, the file may be uploaded but may also appear as being sent to the "current directory", which is not the local one. You will be taken the FTP Menu if you click the error. This usually takes to the "file" option. You can then choose "Upload to Server" to upload the file to your local server. Keep the upload page at the current page. You will be able to immediately see the progress.
If none of these methods work, you can use an FTP Client that can understand the difference between uploading to a local file and uploading to it to a remote server. Many such clients are able to do this. Simply enter the FTP address (which needs to be quoted) and the program should tell you if it's using the local or central server. Most programs will prompt to save the file to the default repository. You will be able see both the files being moved and their locations if you choose to do this.
Unfortunately, there are still situations where uploading to the central directory or to the local website itself may be necessary. If the uploading fails for some reason, the next logical step is to create a back up copy of the file, to be used in case things go wrong while uploading again. This can often be done by simply copying the entire file. However, in some cases it is necessary to create a copy within the system root directory. This is usually done by visiting your system root directory, clicking the right-click on the copied file, copying it, and then clicking "redo".
You can always create a backup later if you need it. However, it is very important to make sure that the process is done, in order to protect the other franchisee websites that may be dependent upon the production server. It is simple to create storefronts that are unique for each franchisee. Uploading is a more involved process. For this reason, most small to mid-size businesses would be better served by using a service that offers uploading to the central repository, and then utilizing the replicated storefront in cases where uploading to the local server is not practical.